| Digital Marketing | Traditional Marketing |
|---|---|
| Uses online platforms (internet) | Uses offline methods |
| Examples: SEO, social media, Google Ads, email | Examples: TV, radio, newspapers, banners |
| Cost-effective | More expensive |
| Targets specific audiences | Reaches general audience |
| Results are measurable | Results are hard to measure |
| Two-way communication | One-way communication |
| Can be changed anytime | Changes are difficult once published |
| Global reach | Mostly local reach |
Importance of Digital Marketing
Reaches more people (global audience)
Low cost and budget-friendly
Targets the right audience
Results are measurable
Fast changes and real-time updates
Better customer interaction
Importance of Traditional Marketing
Builds local trust and brand presence
Reaches people without internet
Useful for mass awareness
Strong impact in rural or local areas
Long-lasting visibility (newspapers, hoarding
Digital Marketing
Advantages ✅
- Low cost compared to traditional marketing
- Global and local reach
- Targeted audience (age, location, interest)
- Results are measurable (clicks, leads, sales)
- Two-way communication with customers
- Campaigns can be changed anytime
Disadvantages ❌
- Requires internet connection
- High online competition
- Needs technical skills and knowledge
- Data privacy and security risks
- Time-consuming to build trust
..
Traditional Marketing
Advantages ✅
Strong local reach
Builds trust easily
Good for mass awareness
Reaches people without internet
Long-lasting impact (newspapers, banners)
Disadvantages ❌
Very expensive
Results are hard to measure
No specific audience targeting
One-way communication
Difficult to change once published
Types of Digital Marketing and Traditional Marketing
Types of Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Pay-Per-Click Advertising (PPC)
Affiliate Marketing
Influencer Marketing
Video Marketing
Mobile Marketing
Online PR
Types of Traditional Marketing
Newspaper Advertising
Television Advertising
Radio Advertising
Magazines
Hoardings & Billboards
Pamphlets & Flyers
Direct Mail
Event Sponsorship
Word of Mouth Marketing