Digital Marketing vs Traditional Marketing
Digital Marketing Traditional Marketing Uses online platforms (internet) Uses offline methods Examples: SEO, social media, Google Ads, email Examples: TV, radio, newspapers, banners Cost-effective More expensive Targets specific audiences Reaches general audience Results are measurable Results are hard to measure Two-way communication One-way communication Can be changed anytime Changes are difficult once published Global reach Mostly local reach Importance of Digital Marketing Reaches more people (global audience) Low cost and budget-friendly Targets the right audience Results are measurable Fast changes and real-time updates Better customer interaction Importance of Traditional Marketing Builds local trust and brand presence Reaches people without internet Useful for mass awareness Strong impact in rural or local areas Long-lasting visibility (newspapers, hoarding Digital Marketing Advantages ✅ Disadvantages ❌ .. Traditional Marketing Advantages ✅ Strong local reach Builds trust easily Good for mass awareness Reaches people without internet Long-lasting impact (newspapers, banners) Disadvantages ❌ Very expensive Results are hard to measure No specific audience targeting One-way communication Difficult to change once published Types of Digital Marketing and Traditional Marketing Types of Digital Marketing Search Engine Optimization (SEO) Social Media Marketing (SMM) Content Marketing Email Marketing Pay-Per-Click Advertising (PPC) Affiliate Marketing Influencer Marketing Video Marketing Mobile Marketing Online PR Types of Traditional Marketing Newspaper Advertising Television Advertising Radio Advertising Magazines Hoardings & Billboards Pamphlets & Flyers Direct Mail Event Sponsorship Word of Mouth Marketing